How to use:
- Input top-of-funnel lead or traffic volume.
- Set percentage drop-off at sequential customer journey stages (Engaged, Intent, Closed).
- Review dynamic funnel bar widths and pulsing leak indicators to locate conversion bottlenecks.
Methodology:
Demonstrates how minor stage-by-stage drop-offs compound non-linearly into severe revenue leakage. Highlights why scaling ad spend into an unhardened conversion funnel dilutes ROI and expands acquisition costs.